Branding & Retail
Brand identity, corporate design, e-commerce and print collateral — multiple German Design Award winner.
Brand systems that work in the real world.
We have been building brand systems for retail, luxury brands and consumer goods in Germany for over 15 years — including for Parkett Hinterseer GmbH (28 locations, German Design Award 2025), Caja von Steinling (luxury leather goods) and the Kunstmuseum Marburg (German Design Award). Three of our brand projects have been recognised with the German Design Award — not because they were beautiful in isolation, but because they worked.
Branding. Website. Print. All from one source.
The brands that feel strongest are where print and digital are clearly related — same type hierarchy, same colour logic, same photography direction. We design both simultaneously: logo, corporate identity, website, e-commerce, print collateral, packaging, signage.
Our websites run on open-source CMS (WordPress, Nuxt) — no vendor lock-in, no licence fees. Hosting on German servers, GDPR-compliant. Your source code belongs to you.
Brand identity under real production constraints.
A brand identity must work on a business card, a 6-metre banner, a dark-mode website and on embossed leather — each with different production constraints.
Parkett Hinterseer — Complete rebranding for Germany's premium parquet retailer across 28 locations. Logo, corporate identity, print collateral, packaging, signage system. German Design Award 2025.
Caja von Steinling — Brand development for a luxury leather goods label. Logo creation optimised for leather embossing at 3mm. WordPress e-commerce, packaging, hang tags, care cards.
Selected projects for brand and retail clients
Parkett Hinterseer — Complete rebranding for Germany's leading premium parquet retailer. Logo, corporate identity, print collateral, packaging, editorial design and signage system.
Caja von Steinling — Brand development for a luxury leather goods label. Logo optimised for leather embossing, WordPress e-commerce, full print collateral including packaging.
Kunstmuseum Marburg — Logo relaunch and rebranding for one of Germany's most important university art museums. Corporate design, print design, merchandise. German Design Award.
We deliver systems, not files.
Every brand project starts with the production constraint, not the inspiration. Manufacturing processes, budget ceilings, franchise structures — these are not limitations on the brief. They are the brief.
We deliver documented brand guidelines, editable design templates and asset libraries structured for the teams who will actually use them — from the marketing manager to the franchise partner.
Selected Projects
All ProjectsResults, not promises — these projects show how we work for companies in this industry. Each with its own requirements, technology and measurable outcome.
Caja von Steinling: Luxury Dog Accessories Branding
Caja von Steinling
Cholomon: Webshop for a Greek Specialty Food Importer
Cholomon Gießen
RR Team: Tyre Specialist Branding
RR Team Laubach
Let's build something remarkable.
You have a vision. We have the team to make it real.
Tell us what you're building — we'll tell you exactly how to make it exceptional.
Most inquiries get a personal reply quickly.
Free first consultation · No commitment · Award-winning team
Why serious companies choose us.
15 years. 100+ projects. Award-winning work.
The people who pitch are the people who build.
No layers, no handoffs, no revolving door of faces. The developers and designers you meet at the start are the same ones shipping your product at the end.
We've been the client too.
We build our own software products. We know the frustration of missed deadlines and vague updates — so we built our process to be the agency we always wished existed.
15 years of pattern recognition.
We know which technologies age well, which don't, and which were just hype. That judgment — earned the hard way — protects your budget and your roadmap.
You'll always know where things stand.
Weekly updates, clear milestones, no surprises. If something changes, you hear it from us first — not when the deadline passes.
Your code. Your freedom.
No proprietary systems, no lock-in. We build on open source and hand over full ownership. Change agencies tomorrow if you want. (You won't want to.)
Good enough is not in our vocabulary.
Internal reviews, design critiques, QA loops — before anything reaches you. We only ship things we're proud to put our name on.