Challenge
The existing brand presence did not reflect the professionalism of the service. RR Team needed a visual identity that would project competence and reliability at every touchpoint: from a local newspaper ad promoting summer tyre discounts to a branded envelope arriving in a customer's letterbox.
The identity also had to be systematic and practical — easy for the team to apply across a wide range of materials, from A-format advertising sheets to stationery, without requiring design input every time.
Solution
The logo takes the RR TEAM name and gives it a distinctive visual treatment: bold, structured, and set with a characteristic 10° diagonal grid that generates both energy and precision. The claim "Service in Vollendung" establishes the service promise directly within the mark. The construction sheet specifies exact inner spacing, outer margins, and optical corrections for consistent reproduction at every scale.
The colour palette centres on a strong Pantone blue (#1D71B8) — confident and automotive — paired with a cool grey and near-black. The Roboto type family, specified in multiple weights from Bold Italic through to Light, provides a versatile typographic range for headlines, subheadlines, and body copy across all brand materials.
The layout system introduces a diagonal 15-column grid template with annotated Einklänker (insert) rules and a 10° angle — creating a visual logic that runs through every print format, from a full-page seasonal promotion to a DIN-long service brochure.
The stationery suite and print advertising templates give the business everything needed to operate professionally from day one.
Our Services
- Logo Design: The RR TEAM mark with claim variant, construction specification, and spacing guidelines
- Corporate Design: Pantone colour palette, Roboto typography system, and complete brand guidelines
- Print Design: Business stationery suite, advertising templates, service brochure layout, and the Reifengarantie print material
Result
A complete brand identity that gives RR Team the professional visual presence their technical expertise deserves — applied systematically from letterhead to tyre promotion, and from business card to warranty brochure.
