Brand design that makes your company unmistakable.
We develop strategic brand identities for startups, SMEs and established companies — built to increase trust, recognition and sales.
- From vague visuals to a brand system your entire team can use.
- More recognition and trust = higher conversion rates and easier sales.
- Transparent packages, proven process, measurable impact.
100+ successful projects · 15+ years experience · Germany-wide
Three reasons companies come to us.
You need a brand identity that launches strong — not one you'll be embarrassed by in two years. We build logo design and corporate identity from the ground up, so your first impression is your best one.
Your company has grown, pivoted, or changed direction. Your brand hasn't. As a rebranding agency, we close the gap between who you are now and what the world sees — preserving what made you recognisable, discarding what holds you back.
The positioning is right, but the corporate identity needs a professional hand. We modernise and sharpen what you have — so your brand works as hard as your business does.
What you get
Not just logo design — a complete brand identity system. Logo, corporate identity, colour, typography, brand guidelines and digital templates: everything your team needs to communicate consistently, wherever your brand appears.
Primary logo, wordmark, favicon and responsive variants. Formats for every context — screen, print, embroidery, signage.
A defined colour palette and type scale with clear usage rules — so every touchpoint feels intentionally designed, not accidentally assembled.
A practical brand manual your team actually reaches for. Rules for logo usage, colour, type, photography, tone of voice. Not a PDF that collects dust.
Business cards, letterheads, email signatures, social media templates and presentation decks — production-ready from day one.
Imagery style, iconography and layout principles that make your brand unmistakable — before anyone reads a word.
How we work
No project without understanding. No design without strategy. No handoff without a quality check. Our process runs in five structured phases — from the first conversation to a production-ready brand system. Every phase has a clear deliverable. At the end: a brand you're proud of — and that works hard for you.
30-45 minutes, free, no pitch. We listen, ask the right questions, and tell you honestly what your brand needs — and what it doesn't.
Clear scope, fixed timeline, transparent pricing. You know exactly what you're getting before you commit a single euro.
From a focused briefing to a half-day workshop — the strategic depth scales with the package. We align on positioning, audience and visual direction before any design begins.
Visual directions developed from strategy. Your feedback shapes the result. We refine until every detail is right — no rushed handoffs, no half-finished systems.
All brand assets delivered, production-ready. We implement across web, print and everywhere your brand needs to show up.
Your brand should work as hard as you do.
Every package delivers a ready-to-use brand — not just a logo you still need to figure out how to apply. Strategy, design and the materials your team actually uses day-to-day are included from the start. Need something specific like packaging, fleet branding or trade show materials? We add exactly what you need — nothing more.
You need to look professional now — not in six months. A solid foundation your team and any designer can build on.
- A logo that works on a business card, a website, a sign and a favicon
- Responsive logo variants for every context
- Colour palette with usage rules (4–5 colours)
- Typography pairing (heading + body)
- Brand guide your team can actually follow (PDF)
- Condensed brand briefing session
- 2 logo concepts
- 2 revision rounds
- All source files (AI, SVG, PNG, EPS)
- Print & screen formats
Your team makes slides, posts on social media, sends proposals — and none of it looks consistent. This package fixes that.
- Full logo system (primary, secondary, icon, favicon)
- Extended colour palette (primary, secondary, accent — HEX, RGB, CMYK)
- Typography hierarchy (headings, body, accent, captions)
- Photography & imagery style direction
- Brand voice & tone (personality, dos/don'ts)
- Comprehensive brand guidelines
- Business stationery (card, letterhead, envelope)
- Social media templates (post, story, cover)
- Presentation template (PowerPoint)
- Business document template (Word / Google Docs)
- Strategy workshop (2 h)
- 2 visual directions
- 3 revision rounds
- All source files (AI, SVG, PNG, EPS)
- Figma design files + editable Canva templates
You have multiple locations, a growing team, or a product line — and every touchpoint looks like a different company. We build the system that holds it all together.
- Everything in Brand Identity
- Custom icon set
- Illustration & graphic element system
- Full stationery suite (card, letterhead, envelope, notepad)
- Complete template suite (social, presentations, proposals, documents)
- Interactive brand portal (Figma) — your team self-serves
- Brand rollout strategy + team onboarding session
- Half-day strategy & positioning session
- 3 visual directions
- Up to 5 revision rounds
- Full asset library (all formats, all variants)
- Figma design system with components
What makes this design team different.
A logo is the starting point. We build brand systems that scale over decades — consistent across every touchpoint, from app screens to exhibition walls.
No pixel without a reason. Before we design anything, we understand your positioning, your market and your audience. Every design decision is a strategic decision.
No agency switch after the briefing. The team that develops your brand identity also implements it — across web, app, print and everywhere your brand needs to show up.
Our work was recognised in 2022, 2023 and 2025 by the German Design Council. What matters for you: a brand that works in day-to-day use, stays consistent across touchpoints and builds trust.
Our clients
... and what they say about us:
I found working with you very professional and pleasant! Communication is always friendly, transparent and constructive. You are proactive in providing information and always have suggestions for solutions. The work packages are always of a very high quality. I really wouldn't know what else I could give them as a tip to further improve their performance. We will always recommend FERCHAU internally and look forward to continuing our great collaboration!
Markus Beier
Regional Manager Rhine-Neckar/Palatinate/Saar, FERCHAU GmbH
As a IT systems specialist, we know very well who does a good job in the IT industry! reflect.media is always professional, but also fun and enjoyable to work with! That's why we have complete confidence in the team!
Carsten Jockel
CEO, Senpro IT GmbH
reflect.media GmbH has been supporting us for more than 10 years in all matters relating to our public image. The way they work is very professional and goal-oriented. We would like to thank the whole team and look forward to working with them in the future.
Ralph Krebs
CEO, Cessaro GmbH
The motivation in the team was noticeably high. High responsiveness The implementation was always as desired and with few to no compromises (if then only because it was not logical or feasible). The technical infrastructure of our system is very well structured. Additional points are scalability, clear communication channels, clean project management via Open Project, the urge for order and consistent processing of points and much, much more!
Tobias Molitor
Head of Development, Ibomade GmbH
As a portal for the culture of remembrance with the highest standards, we particularly appreciate reflect.media GmbH's ability to listen carefully to our wishes and implement them creatively, precisely and with an eye to the future. reflect.media not only listens to us carefully, but also always gives us the feeling that we can rely on them completely thanks to their impressive realizations and initiative in the individual development steps. This makes the collaboration more than pleasant despite the complexity of the subject matter.
Dr. Jacek Barski
Landschaftsverband Westfalen-Lippe (LWL)
reflect.media GmbH fulfilled its task to our complete satisfaction in the short time available of just a few months. We can recommend reflect.media GmbH emphatically and without exception!
PD Dr. Susanne Alldinger
German Veterinary Medical Society (DVG)
I found working with you very professional and pleasant! Communication is always friendly, transparent and constructive. You are proactive in providing information and always have suggestions for solutions. The work packages are always of a very high quality. I really wouldn't know what else I could give them as a tip to further improve their performance. We will always recommend FERCHAU internally and look forward to continuing our great collaboration!
Markus Beier
Regional Manager Rhine-Neckar/Palatinate/Saar, FERCHAU GmbH
As a IT systems specialist, we know very well who does a good job in the IT industry! reflect.media is always professional, but also fun and enjoyable to work with! That's why we have complete confidence in the team!
Carsten Jockel
CEO, Senpro IT GmbH
reflect.media GmbH has been supporting us for more than 10 years in all matters relating to our public image. The way they work is very professional and goal-oriented. We would like to thank the whole team and look forward to working with them in the future.
Ralph Krebs
CEO, Cessaro GmbH
The motivation in the team was noticeably high. High responsiveness The implementation was always as desired and with few to no compromises (if then only because it was not logical or feasible). The technical infrastructure of our system is very well structured. Additional points are scalability, clear communication channels, clean project management via Open Project, the urge for order and consistent processing of points and much, much more!
Tobias Molitor
Head of Development, Ibomade GmbH
As a portal for the culture of remembrance with the highest standards, we particularly appreciate reflect.media GmbH's ability to listen carefully to our wishes and implement them creatively, precisely and with an eye to the future. reflect.media not only listens to us carefully, but also always gives us the feeling that we can rely on them completely thanks to their impressive realizations and initiative in the individual development steps. This makes the collaboration more than pleasant despite the complexity of the subject matter.
Dr. Jacek Barski
Landschaftsverband Westfalen-Lippe (LWL)
reflect.media GmbH fulfilled its task to our complete satisfaction in the short time available of just a few months. We can recommend reflect.media GmbH emphatically and without exception!
PD Dr. Susanne Alldinger
German Veterinary Medical Society (DVG)
I found working with you very professional and pleasant! Communication is always friendly, transparent and constructive. You are proactive in providing information and always have suggestions for solutions. The work packages are always of a very high quality. I really wouldn't know what else I could give them as a tip to further improve their performance. We will always recommend FERCHAU internally and look forward to continuing our great collaboration!
Markus Beier
Regional Manager Rhine-Neckar/Palatinate/Saar, FERCHAU GmbH
As a IT systems specialist, we know very well who does a good job in the IT industry! reflect.media is always professional, but also fun and enjoyable to work with! That's why we have complete confidence in the team!
Carsten Jockel
CEO, Senpro IT GmbH
reflect.media GmbH has been supporting us for more than 10 years in all matters relating to our public image. The way they work is very professional and goal-oriented. We would like to thank the whole team and look forward to working with them in the future.
Ralph Krebs
CEO, Cessaro GmbH
The motivation in the team was noticeably high. High responsiveness The implementation was always as desired and with few to no compromises (if then only because it was not logical or feasible). The technical infrastructure of our system is very well structured. Additional points are scalability, clear communication channels, clean project management via Open Project, the urge for order and consistent processing of points and much, much more!
Tobias Molitor
Head of Development, Ibomade GmbH
As a portal for the culture of remembrance with the highest standards, we particularly appreciate reflect.media GmbH's ability to listen carefully to our wishes and implement them creatively, precisely and with an eye to the future. reflect.media not only listens to us carefully, but also always gives us the feeling that we can rely on them completely thanks to their impressive realizations and initiative in the individual development steps. This makes the collaboration more than pleasant despite the complexity of the subject matter.
Dr. Jacek Barski
Landschaftsverband Westfalen-Lippe (LWL)
reflect.media GmbH fulfilled its task to our complete satisfaction in the short time available of just a few months. We can recommend reflect.media GmbH emphatically and without exception!
PD Dr. Susanne Alldinger
German Veterinary Medical Society (DVG)
Ready to build a brand that works?
Book a free 30-45 minute strategy call. No commitment, no sales pitch — just an honest conversation about what your brand needs and what it would take to get there.
Free first call · No commitment · Award-winning team
Questions we get asked
A complete visual identity system: primary logo, wordmark, favicon and variants; colour palette and type system; brand guidelines; stationery and digital templates; and a defined visual language covering imagery style, icons and layout principles. Everything your team needs to communicate consistently — from business cards to your website.
It depends on the package. Brand Core runs 3–4 weeks, Brand Identity typically 5–7 weeks, and Brand System typically 10 weeks. You get a fixed timeline in the proposal — and we hold to it.
A rebrand changes your positioning, visual identity or sometimes your name — typically because your company has grown into something different. A brand refresh modernises the execution while preserving what's already recognisable. After a strategy call, we'll tell you honestly which one you actually need.
Yes. We're not just a design studio — we build websites, apps and print materials too. You can hand the entire rollout to the same team that designed the brand. No briefing a third party, no briefing errors, no inconsistency between digital and print.
Our packages start from €3,900 for Brand Core, from €8,900 for a full Brand Identity, and from €18,900 for Brand System with custom assets and rollout support. Each package includes the right level of strategy — from a focused briefing to a half-day positioning session. Transparent scope, fair pricing — no hidden costs.
Because brand design without strategy is just decoration. The kickoff workshop is where we align on your market position, target audience and key messages — before a single design is created. It's what ensures the final result actually communicates who you are, not just what looks good in a presentation.