Challenge
In January 2024, NewMark launched a new logo and began the new year as a repositioned brand. They needed a website to match — one that communicated financial expertise and institutional credibility while feeling genuinely modern, dynamic, and forward-looking.
The brief called for motion design and video integration: the site needed to feel alive, to show rather than just tell, and to make a strong impression on a sophisticated audience of asset managers, institutional investors, and corporate communicators. It also had to serve practical content needs: a regularly updated blog, a careers section attractive enough to recruit in a competitive Frankfurt market, and a bilingual (DE/EN) architecture for international clients and partners.
Solution
The design centres on a bold, dark-blue visual identity with yellow accent lines — confident, financial, and unmistakably NewMark. The homepage opens with an aerial Frankfurt skyline hero and the campaign line "Neue Zeichen Setzen!" — making a statement about both the brand's relaunch and its core proposition as a financial communications agency.
Sections flow from company introduction and purpose statement, through the six service pillars (Financial Communications, Reputation Management, Public Affairs, Marketing & Sales Support, Digital & Social Media, and PR), to team photography, client logos, the 'NewMark und der Finanzplatz Frankfurt' brand story, and a strong contact CTA.
The agency blog 'Im Fokus' is built as a proper content hub — article cards with category tagging, photography, and regular updates on financial communications, PR strategy, and market news. Navigation uses a distinctive circular flyout panel that opens over the page — a memorable interaction that feels as distinctive as the brand.
The full experience is built responsively for mobile: pill-button careers sections, lifestyle photography of the site in use, and video content woven naturally into the page structure.
Our Services
- Web Design: Bold, bilingual visual design with motion transitions, circular navigation, and confident dark-blue and yellow brand palette
- Web Development: Fast, performant multilingual website built for a professional financial services audience
- Video Integration: Brand video content integrated into the page experience without sacrificing load performance
- Motion Design: Animated section entries, hover states, and micro-interactions that give the site energy and precision
Result
A 2024 website relaunch that gives NewMark the digital presence their position as Germany's leading financial PR agency demands. The site sets new benchmarks — exactly what the brand promised.
