Challenge
Building a fitness challenge platform for a large, distributed workforce is a different problem from building a public-facing website. The platform had to handle individual activity logging, team formation across disparate divisions, real-time leaderboard calculation, and profile management — all within a system simple enough that employees from every level would actually use it.
The campaign also needed to feel genuinely energetic, not like a corporate HR exercise. The UI had to motivate participation, make progress visible in satisfying ways, and support a sense of friendly competition without alienating users who were new to tracking their physical activity.
Accessibility was non-negotiable: the platform serves an organisation whose own values are built around inclusion, and whose staff includes people with varying digital confidence.
Solution
We designed the platform around three core user journeys: log an activity, check the leaderboard, and see your team's progress. Everything else is secondary. The dashboard puts the essentials front and centre — personal stats, team ranking, recent activity — with a visual hierarchy that rewards engagement without punishing those just getting started.
The activity logging flow is deliberately minimal: choose a sport, enter time and distance, done. The profile system lets employees connect to their specific Bethel division and team, feeding the multi-level leaderboard structure that makes the competition interesting at every scale.
The visual design draws on Bethel's campaign identity — vibrant, colourful, and human — adapted into a dark-themed UI that reads cleanly on screen and gives the platform its own distinct energy.
Our Services
- UI/UX Design: User-centred design for a complex multi-role platform, simplified to the point where every employee can participate without friction
- Web Development: Performant, accessible web application with real-time data, responsive across all devices
- Campaign Design: Visual adaptation of Bethel's campaign identity into a digital product with its own coherent look and feel
Result
A digital platform that successfully translated a health campaign into an engaging, competitive experience for a large and diverse workforce. The work earned a German Design Award Honorable Mention — recognition not just of the design quality, but of the challenge of building something that serves an organisation as complex as Bethel with clarity and care.
The platform ran the campaign, tracked the collective kilometres, and gave thousands of employees a reason to lace up their shoes.
