Challenge
The festival needed print materials that could carry real dramatic weight. These weren't posters for a film or a concert — they were for an art form built on voice and imagination, where the visual design had to create atmosphere and anticipation without showing anything that would happen on stage.
Each production had its own identity — horror, noir crime, children's literature, Latin folk music — and the design had to create individual character for each event poster while maintaining a coherent festival system. The materials also had to work at every scale, from a compact programme booklet to a weathered outdoor notice board.
Solution
We developed a typographic print system built on bold contrast, black-and-white photography, and a clear grid. The Hörtheatrale's distinctive red logomark anchors every piece, providing immediate recognition in any context.
Each production gets its own poster with a dramatic black-and-white image drawn from the world of the story — a Victorian performer for Dr. Jekyll & Mr. Hyde, a noir actress for Die Mausefalle — set against a stark typographic layout. The headline fonts do the dramatic work: bold, editorial, direct.
The seasonal programme booklet brings the complete summer series together in a landscape format, opening with a welcome text and moving through each production with photographs, descriptions, cast lists, and dates. The back matter includes the full team credits and all practical venue and ticket information.
Our Services
- Print Design: Individual event posters for each production in the summer programme
- Event Design: Seasonal programme booklet with full production listings, cast details, and venue information
- Design Concept: A unified typographic and visual system that holds the festival together across all print formats
Result
A print identity that does what good theatre design should: create excitement, communicate character, and make you want to be there. The Hörtheatrale's summer 2022 materials announced a serious cultural programme with the confidence and visual energy the performances deserved.
