Challenge
A beauty treatment studio sits in a genuinely difficult design space. Too clinical and it feels cold; too decorative and it loses credibility. Too trendy and it dates; too conservative and it blends into the background of a crowded market. The design had to find the register that was simultaneously personal, professional, warm, and timeless.
The full print requirement added complexity: the same brand had to hold together across a formal treatment brochure listing medical aesthetic services, a hand-delivered gift voucher, a loyalty stamp card, wax-sealed envelopes, and a branded tote bag — all of which send different signals and serve different moments.
Solution
The logo is built around an elegant serif wordmark and a hand-drawn dandelion icon — a detail that makes the mark genuinely memorable without being decorative for its own sake. The dandelion brings nature, lightness, and the idea of a single breath of air changing everything. It is an illustration, but drawn with enough precision that it reads as intentional, not whimsical.
The palette holds to a near-monochrome of warm grey and off-white, with blush tones entering through photography and print materials. The overall effect is calm, clean, and personal — a studio you would trust with your face.
The print suite was designed as a complete system: each piece — brochure, voucher, loyalty card, envelope, cup — reflects the same visual language at a scale and format appropriate to its use.
Our Services
- Logo Relaunch: A distinctive wordmark and dandelion icon that communicates warmth, femininity, and professional care
- Rebranding: A refreshed visual system bringing the brand up to the standard of the treatments the studio offers
- Print Design: Brochure, gift voucher, loyalty card, stationery, and branded merchandise — designed as a coherent suite
Result
A brand identity that genuinely feels good — as warm, considered, and personal as the studio itself. Feel Good Beauty by Irina Huber now has a complete brand world that supports every client interaction, from the first printed brochure to the espresso cup waiting in the treatment room.
