Challenge
In the food content space, personality is the product. Generic, corporate-feeling design destroys the credibility that food creators work hard to build — an audience that follows you for your recipes will not forgive a logo that looks like a franchise. The identity had to feel genuinely character-led: bold, a little irreverent, and immediately shareable.
At the same time, the brand needed to be more than just a social media presence. Feed Me Daily was growing into merchandise, product collaborations, and physical retail contexts — all of which demand a mark that holds together in formats well beyond an Instagram profile.
Solution
We designed a logo around the inherent geometry of the name itself: three staggered banner forms that stack and shift like a meal being plated. The teal calendar icon embedded at the top — the "daily" in Feed Me Daily — locks in the brand's routine-focused identity, while the fork and knife cutouts anchoring each end make the food connection unmistakable.
The result is a wordmark with genuine energy. It's bold enough to read at thumbnail scale, distinctive enough to own its space in a feed, and structured enough to engrave cleanly on a cutting board.
The colour palette is deliberately restrained: teal, near-black, and mid-grey. The contrast does the work. The teal is the accent; the black is the authority; the grey gives the system flexibility for neutral applications.
Our Services
- Logo Relaunch: A new wordmark with genuine character — built for digital-first visibility and flexible enough for physical product applications
- Corporate Design: A visual identity system that gives the brand consistency across its diverse range of digital and physical touchpoints
Result
A brand identity that feeds the audience as well as the content does. The new Feed Me Daily mark is immediately recognisable, translates across every context from Reels to retail, and gives the brand a visual identity as full of personality as its name.
